Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts

Wednesday, 20 November 2013

Reflections & V is also for...

When I first began this A-Z of Afrika Reich I meant to publish an entry a week with the last, ‘V is for...’, going live as the UK paperback was published. As with the writing of Book 2, this schedule now seems rather optimistic. But as the A-Z draws to an end I thought it was a good opportunity to reflect on it.


In the two and a half years I’ve been writing this blog, more than 32 500 people have visited it; I hope some of them have read it and been intrigued and entertained by the contents. It has certainly been a revealing process for myself. I’ve learnt as much about the book dissecting it here as I did while writing, perhaps more. At the same time, trying to get a handle on it has been like sculpting steam: for every assertion I make, I’m immediately aware of several contradictions. I like to think, however, that I’ve shown that Afrika Reich is more than just Fatherland or SS-GB in the tropics.

The comparison with those books has been both a boon and a curse. The great advantage was that it created an association with existing bestsellers. Against that, I never saw Afrika Reich as being of the same ilk. A naturalism has crept into novels imagining a victorious Nazi Germany, something borne through SS-GB and Fatherland and continuing to this day with the recent Dominion. I wanted to move away from that, though the demands of marketing departments meant I often had to play to the gallery and define myself in terms of Deighton, Harris et al (not that they’re bad company to keep!).

Why the naturalism? It may partly reflect a general movement in fiction. I think it also comes from a sense that if an author captures certain details then he is accurately portraying what the world would have been like if Hitler had won. I remain unconvinced. The whole point of an alternative history is that we can never know what it would have been like. A more fantastical approach served earlier examples of the genre well, such as Swastika Night, The City on the Edge of Forever (for all the Star Trek fans I know who read this blog) and The Man in the High Castle. By tendency, I’m more comfortable in this camp.


This blog has allowed me to convey a sense of that and speak my mind more openly than the marketeers probably want me to. If you’ve read this far you’re in a better place to understand my intentions (yes, that word again); it’s something I plan to continue more explicitly in Book 2 – the subject of my next entry and the last in the series. While I leave you to speculate what the V can stand for, here’s the addendum in advance...


V is also for Violence

Along with the literal brigade (see ‘L is also for...’) the reaction that most surprised me about the book was how violent people found it. Obviously given its setting and subject it was never going to be a fluffy, rose-perfumed narrative, despite that I never felt the violence was as bad as some people protested. I’ve had grown men tell me they had to stop reading because they found it excessive. What this says about me I don’t know – though others have speculated (see here, for example).


All I can say is: 1) I didn’t want to shy away from the violence that was the reality of the Third Reich and continues to this day in central Africa; nevertheless I always perceived mine as a stylised, almost comic violence, not to be taken entirely seriously 2) before submitting the book for publication I made a conscious decision to tone things down. If you think the version that ended up in the shops is bad, you should see the earlier drafts!

Sunday, 4 March 2012

Norway - a writer's paradise?

Last year I went to Madrid and Barcelona on a publicity tour to promote the Spanish edition of TAR. That was before this blog got going properly, so I didn’t write about it. Last week I was in Oslo for the release of the Norwegian edition and I thought I’d write a few words about the experience.

The two trips were very different in nature. In Spain I got blanket coverage in most of the national and regional press as well as radio and (cringe!) TV. In Norway I was doing a single in-depth and exclusive interview with VG, Norway’s biggest circulation paper. It’s always intriguing to know what questions you’ll be asked. In Spain much of the interest was to do with the politics of the book; in Norway, the alternative history aspect, violence and literary heritage of TAR were the main topics of conversation. I think it went well.

Me and the journalist Jon Rydne

After the interview, a photo shoot. Originally this was going to take place in the jungle house of the Botanical Gardens (I did something similar for my TV interview in Madrid) but when the Gardens learned the book was about Nazis (still a sensitive subject in Norway) they refused us permission. Luckily my publicist snapped into action and bought a load of plants to turn my publisher’s office tropical! Swastikas were also found as well as a bust of Hitler. You can see the photos on Facebook.

Afterwards, the sales manager took me round various bookshops in Oslo. There were piles of Afrika Reich everywhere. Particularly exciting was to walk past Norli, a flagship store, and find a stack of TARs in the window (check out the video below). Seeing my book like that is a bizarre experience. I find it funny to think that something I worked on for years, mostly in isolation, is now not only out in the world but in a place with snow on the ground, fjords barely half a mile away and city views totally unfamiliar to me.

Touring all the bookshops also made me think how different the Norwegian publishing business is to the UK. Their net book agreement has not been dismantled which means the industry is like ours was a couple of decades ago. There are over 600 books stores and half a dozen major chains – this in a country of 5 million. It’s rather damning that the UK with a population twelve times bigger can barely support Waterstones. Books are valued. Hardbacks retail at £30-40, there’s little discounting and no Amazon. Once a year the Norwegians have a nationwide book sale that gets people queuing round the block to pick up a bargain; about the only thing that generates this kind of interest at home is Next’s sale. What does that say?

There are also lots of publishers, more than a hundred. Some are very small but with such diversity there’s more opportunity for people to get published and more risky books get a chance. I’m not saying it’s perfect (the two biggest publishers, for instance, have vertically integrated businesses i.e. they not only publish but also own the distribution networks and bookstores) but to me Norway seemed liked a writer’s paradise!




A-Z resumes next week.